In his new role, Seedorf will work directly with UEFA’s administration to combat discrimination and will participate in various UEFA corporate social responsibility campaigns aimed at promoting education, diversity and integration.
The 38-year-old four-time UEFA Champions League winner will be required to use his expertise and experience in order to create new concepts and initiatives that can be introduced by UEFA, both institutionally and in competitions.
UEFA president Michel Platini said: “I am pleased with what UEFA’s anti-discrimination campaigns and initiatives have achieved so far. We have introduced new regulations, resolutions and procedures for referees in order to tackle the problem.
“However, there is much more work to be done and I am delighted UEFA will now be counting on the contribution of Clarence Seedorf, a four-time UEFA Champions League winner and European football legend.
“He is passionate about the cause and will lend his experience and expertise to make sure our finger is on the pulse of the issue and that we can stamp all forms of discrimination out of football once and for all.”
Seedorf said: “It is an honour and a privilege to become the UEFA Global Ambassador for Diversity and Change.
“I am looking forward to collaborating with UEFA and I feel that together we can make great strides as we aim for a more integrated, positive, tolerant and diverse football world. I am confident this will be an important and fruitful relationship.
“My life mission is to make this world a better place and I feel this opportunity will allow me to achieve that.”
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